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Formidable Lengthening Mascara




This intensely black, lengthening mascara gives you impressively long lashes that last from 8am to midnight without flaking. Lift, lengthen and add instant dimension with this vegan, 16 hour longwear formula* that keeps lashes soft yet refined.

*based on an independent consumer perception study


Vegan, gluten-free and paraben-free mascara lengthens each individual lash for impressively long lashes that last throughout your longest days without smudging. For all skin types. 


91% saw 16-hour longwear results without flaking or smudging 
97% saw dramatic length and said eyes appeared bigger 
91% saw visible lift 
94% said eyes appeared wide open 
97% saw intensity in lash color 
3 out of 4 people said it’s the best mascara they’ve ever used 
*results observed in an independent consumer study of 32 women aged 18-55

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